Salesforce Business Analyst & CRM Strategy Consultant
Anass El Manaji
Turning Salesforce into a strategic growth engine for global organizations.
What I Bring to the Table
CRM Strategy & Governance
Designing governance frameworks, standardizing Sales Cloud processes across regions, and aligning CRM operations with commercial objectives at scale.
User Adoption & Change Management
Building training programs and feedback loops that turn reluctant users into confident adopters — because a CRM only delivers value when teams actually use it.
AI & Intelligent Automation
Bridging CRM and AI to unlock smarter workflows — Salesforce AI Associate certified, with a hands-on approach to prompt engineering and process automation.
About Me
With a background spanning marketing at Renault and Sanofi, digital transformation in higher education, and now global CRM operations at bioMérieux — I bring a rare combination of business depth and Salesforce platform expertise. Certified Administrator. Certified AI Associate. Trailhead Ranger.
I don't just configure Salesforce — I make sure it actually drives the business outcomes it was built for. And I'm now expanding into AI engineering to push CRM intelligence even further.
Learn More About My Journey