Anass El Manaji
Anass El Manaji — Salesforce Business Analyst

About Me

Marketing. Digital Transformation. Salesforce. Global CRM.

Every phase of my career built toward what I do today. Marketing at Renault, Sanofi, and Société Générale gave me business instincts. Digital transformation at Université Paris Nanterre taught me to lead cross-functional change. Now, as a CRM Business Analyst at bioMérieux, I operate at the intersection of Salesforce platform expertise and global business strategy.

Salesforce Certified Administrator. AI Associate. Trailhead Ranger. These credentials validate what my work demonstrates daily: I don't just configure CRM systems — I make them perform as strategic assets. And I'm now building toward AI engineering to push that impact further.

My Methodology

A disciplined, three-phase approach I apply to every engagement — from initial scoping through sustained adoption.

1
Diagnose Before Prescribing
Every engagement begins with structured discovery. I map existing processes, interview stakeholders at every level, and analyze data to identify root causes — not just surface symptoms.
2
Architect for Scale
I design solutions that solve today's problem and survive tomorrow's growth. Requirements are translated into clear, validated specifications — practical, scalable, and aligned with strategic objectives.
3
Deliver Outcomes, Not Outputs
Success is measured by business impact: reduced cycle times, higher adoption rates, cleaner data, better decisions. I stay accountable through the full lifecycle — from design through adoption.

How I Work

I operate with a consultant's discipline — every recommendation is grounded in evidence, every solution is designed for the people who will use it, and every engagement is measured by the business outcomes it produces.

Clarity over complexity. Adoption over deployment. Impact over activity. Whether I'm governing a global Sales Cloud instance, designing a user adoption program, or building automation — I hold myself to one standard: did it make the business measurably better?