Anass El Manaji

Credentials

Proof Behind the Practice

Certifications, ecosystem involvement, thought leadership, and core competencies — everything that validates my ability to deliver results in Salesforce and CRM consulting.

Certifications & Credentials

Official Salesforce certifications and advanced Trailhead achievements.

Salesforce Certified Administrator

Issued February 2023

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Salesforce Certified AI Associate

Issued December 2024

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Security Specialist Superbadge

Salesforce Trailhead — Security & Access

Reports & Dashboards Specialist

Salesforce Trailhead — Analytics

Lightning Experience Superbadge

Salesforce Trailhead — Platform

Salesforce Ecosystem

Active involvement in the Salesforce community and a commitment to continuous platform learning.

Participant at French Touch Dreamin' — the premier Salesforce community conference in France — engaging with practitioners, architects, and ecosystem leaders on platform strategy and best practices.

Active Trailhead learner with Ranger status, consistently pursuing new modules, superbadges, and certifications. This is not a one-time effort — it reflects a deliberate, long-term investment in staying current with Salesforce platform evolution and expanding technical depth.

I view ecosystem engagement as a professional discipline, not a hobby. Staying connected to the Salesforce community ensures that my recommendations to clients are grounded in current platform capabilities and industry practices.

Thought Leadership

Original content that resonated with the professional community.

“This Is Marketing” — Key Takeaways

A structured summary of Seth Godin's This Is Marketing, distilling the core principles into an actionable reference. Shared on LinkedIn in 2022 and organically reshared over 50 times by marketing and business professionals.

Read the Takeaway

Core Competencies

Not a list of tools — a map of how I create value. Each capability area reflects real consulting experience.

Strategic
CRM Performance & Commercial Strategy
Aligning Salesforce with commercial objectives — building the governance, KPIs, and pipeline visibility that turn CRM data into executive decision-making power.
Sales Cloud OperationsCRM Governance FrameworksPipeline & Forecast ManagementKPI Design & DashboardsData Quality StrategyService Cloud
Certified
Salesforce Platform Mastery
Certified Administrator with deep, hands-on platform expertise. I don't just know the theory — I configure, troubleshoot, and optimize Salesforce environments daily.
Platform AdministrationFlow Builder & AutomationReports & DashboardsData Loader & MigrationAppExchange EvaluationLightning ExperienceSecurity & Access Model
Strategic
Business Analysis & Solution Design
Structuring the bridge between business needs and technical delivery — from stakeholder discovery through validated, production-ready solutions.
Stakeholder DiscoveryRequirements EngineeringGap AnalysisUser Story DesignUAT CoordinationProcess MappingSolution Architecture
Expanding
AI-Augmented Intelligence
Building toward the next frontier of CRM — combining Salesforce AI certification with hands-on prompt engineering and process automation to deliver smarter business operations.
Salesforce AI AssociatePrompt EngineeringIntelligent Process AutomationAI-Assisted AnalysisPython Fundamentals
Strategic
Adoption, Training & Organizational Change
A CRM only delivers ROI when people use it. I design the training, communication, and feedback systems that turn resistant users into confident adopters.
Adoption Strategy DesignTraining Program DeliveryStakeholder AlignmentWorkshop FacilitationAgile / Scrum Delivery