Anass El Manaji

Experience

Professional Evolution

A deliberate progression — each role building the business depth and technical skills that define my CRM consulting approach today.

2024 – Present
CRM Business Analyst — Global Sales Cloud Operations
bioMérieux (via Amaris Consulting)

Owning RUN operations for Sales Cloud across a global biotech organization. Structuring incident management, defining SLA governance, standardizing CRM processes across regions, and building the documentation frameworks that enable sustainable platform evolution.

SalesforceSales CloudCRM GovernanceGlobal Scope
2022 – 2024
Project Manager — Digital Transformation
Université Paris Nanterre

Led cross-functional digital transformation projects for pedagogical systems. Managed stakeholders across departments, defined requirements, and delivered solutions that modernized operational workflows — sharpening skills in project governance, change management, and structured delivery.

Digital TransformationProject GovernanceChange Management
2021 – 2022
Digitalization & Communication — Pharmaceutical
Sanofi

Drove digitalization initiatives within a global pharmaceutical leader. Owned communication strategy for internal tool adoption, produced process documentation, and coordinated cross-team rollouts — first exposure to enterprise-scale digital operations.

DigitalizationEnterprise OperationsPharmaceutical
2020 – 2021
Marketing Operations — Automotive
Renault

Executed marketing operations and campaign management in the automotive sector. Developed rigorous analytical habits around customer data, market segmentation, and cross-team coordination that became core to my later CRM work.

Marketing OperationsCustomer DataAutomotive
2019 – 2020
Marketing & Communication
FFEPGV (National Sports Federation)

Managed end-to-end marketing and communication for a national organization. Built foundational skills in audience strategy, stakeholder alignment, and project coordination across distributed teams.

Marketing StrategyStakeholder AlignmentCommunication
Earlier Career
Marketing Foundations — Banking & Automotive
Société Générale, Mercedes-Benz

Developed early career foundations in structured marketing environments at two major international corporations. Acquired analytical rigor, professional communication standards, and the business acumen that underpins everything I do today.

MarketingInternational CorporationsBusiness Foundations

Leadership & International Exposure

Coordination under pressure, global teamwork, and the discipline that comes from operating at the highest level.

Paris 2024 Olympics

Volunteer coordination and leadership at the highest international level.

Anass El Manaji meeting President Emmanuel Macron during the Paris 2024 Olympic Games

Selected as a volunteer for the Paris 2024 Olympic Games — coordinating operations alongside international teams, athletes, and officials in a high-visibility, zero-margin-for-error environment. This experience reinforced skills in structured coordination, real-time problem solving, and cross-cultural communication at global scale.

During this engagement, I had the opportunity to meet President Emmanuel Macron — an experience that underscored the level of organizational discipline and professionalism required when operating at the intersection of international logistics, public institutions, and high-stakes event delivery.

These experiences are not unrelated to my CRM consulting work. The ability to coordinate across distributed teams, maintain composure under operational pressure, and deliver results in complex stakeholder environments translates directly to how I approach global Salesforce engagements.